The Envy electronic cigarette brand is known to manufacture several kinds of starter kits, electronic cigarette accessories and other items, which are closely linked with the smokeless niche. These products are considered imperative for fulfilling the needs of smokers. As per the company spokesperson for Envy e cigarette brand, the unique selling point of their brand is the wide array of starter kits, the huge savings in terms of money, the lack of stink in their electronic cigarettes, the availability of international shipping facility, low pricing and the availability of smoking enthusiasts to enjoy attractive discounted deals at all times.

The Starter Kits:

The starter kits manufactured by Envy e cigarettes are plenty and they are also affordably priced. The starting price of these starter kits is $19.95 upwards.

The Nirvana Economy Starter Kit- As the name suggests, the Nirvana Economy Starter Kit is meant for the budget conscious smokers. These e cigarettes are light in weight and small in size. In fact, they are as big as regular cigarettes, which are available in the open market. Hence, no one can make out whether you are smoking real cigarettes or an e cig. This kit is backed by cartomizers and it is highly recommended for those smokers who are habitual of smoking one pack of cigarettes daily. The price of this kit is a meager $19.95. The kit includes a battery, a USB charger, two cartomizers, an instructional manual and a carry case. This kit is backed by a one year warranty.

The Bliss Starter Kit- The Bliss Starter Kit is priced at $29.95 and it contains all the essential accessories which a smoker requires from his starter kit. Each kit contains five cartridges and the batteries of this kit easily last five hours. The kit is ideally suited for an individual who is habitual of smoking half a pack or a full pack of cigarettes on a daily basis. Each cartridge is equivalent to 18 regular cigarettes. The manufacturer is also providing a free carry case along with this kit.

The Ego Envy Tank Kit- The Ego Envy Kit is meant for the heavy smoker and it includes a battery, a tank atomizer, a USB charger, a wall charger, a button cover, five tank refills, a year’s warranty, an instructional card and a special carry case. The price of this kit is a highly affordable $34.95.

The Nirvana Kit- The Nirvana Kit is supposed to be the most affordable starter kit, which is also blessed with a free carry case. It includes a carry case, a USB charger, an atomizer, two cartridges, an instructional manual, a carry case and this kit is backed with a one year warranty. A smoker who smokes a pack of cigarettes daily should ideally opt for this starter kit. It is priced at $34.95 only.

The Bliss Starter Kit- The Bliss Starter Kit is priced at $39.95 and it comes with a free Personal Charging Case. This kit has all the essential accessories which a serious smoker requires from a starter kit and this kit is best suited for those people who smoke a pack or more of cigarettes daily.

The Envy Ego Tank Premium Kit- The Envy Ego Tank Kit is priced at $49.95 and it contains two batteries, two tank atomizers, a USB charger, a wall charger, two button covers, five tank refills, an instruction card, a specialized carry case. This kit is backed by a year long warranty.

The Nirvana Premium Kit- The Nirvana Premium Kit includes a battery, a USB charger, an atomizer, five cartridges, an instruction manual and a Personal Charging Case. This kit is backed by a one year warranty. The price of this kit is $49.95 only.

The Final Verdict:

The reviewers at WhereTheresSmoke.net are of the opinion that the Envy electronic cigarette brand is manufacturing various kinds of starter kits, which in turn allow smokers from all sections of society to pick their choicest kit with utmost ease. To gauge whether this kit suites you or not, simply try the Bliss Starter Kit.

The ProVari Mini- This is a portable mini cigarette which is powered by a specially designed microprocessor, which in turn has the ability to provide high amounts of vapor content to the smoker at all times. Unlike most e cigarettes, which provide thick vapor volume in the beginning and low vapor volume in the end, the mini e cig is a device, which never compromises on the vapor content and continues to provide thick vapor volume at all times. In fact, the voltage of this mini electronic cigarette can easily be controlled with a simple press of a button. Hence, this device can allow you to adjust the voltage, which in turn remains stable regardless of its battery life.

The Promini Variable Voltage- Just like the mini e cig, this is a longer version of the same device and it permits the concerned smoker to continue puffing on the device at the preset voltage. With the aid of the voltage controlling device present in this e cig, the concerned smoker can easily hope to enjoy a constant supply of voluminous vapor content at all times.

ProVape1- ProVape1 is an e cigarette device, which is being offered at a discount of $40. As compared to the original price of $199.95, this kit is being offered to the interested smokers for a meager $159.95. It includes a cartomizer, an atomizer, a 18490 battery, a 18650 battery, an extension cap and it also comes with an extended one year warrantee, which in turn can be opted for, by the concerned buyer.

Pro Juice- The ProJuice manufactured by this brand is available in a three bottle sampler, a 10ml bottle, a 30ml bottle and a 15ml bottle. These can be used for refilling your cartomizers, direct drips and even your cartridges with utmost ease. While there are several flavors available in this category, the most popular ones include Apple Cheesecake, Aftershock, Almond, Banana Split, Brandy, Blueberry, Cam Tobacco, Cola, Clove, Coffee and Cream, Honey, Health Bar, Latte, Menthol, Raspberry, Neuport, Mimosa, Red Bull, Whiskey Sour, Snick Bar, Very Vanilla and Rootbeer Float.

ProJuice contains vegetable glycerin, Propylene Glycerol, water and nicotine. According to the company spokespersons, addictives are not used while manufacturing the ProJuice flavors. In fact, the nicotine strength too varies and smokers can use either opt for the low 0mg nicotine strength ProJuice bottle or the high, 24mg nicotine strength ProJuice bottle.

ProVape Accessories- The ProVape electric cigarette brand manufactures various kinds of e cig accessories.  Some of the popular ones include the 510 cartomizer, ProTips, the 510 atomizer, zipper bottle, catromizer tank, the AW 14500, the 510 refill cartridge, nylon belt holster, two plug adaptor, 4 stage charger, anti-oxidant thread lubricant and a ProVape carry case.

 The Final Verdict:

The elite review panelists at WhereTheresSmoke are of the opinion that the concerned smoker should always try the basic electronic cigarette manufactured by the ProVape brand in order to get a clear picture regarding the taste as well as flavors offered here.

Traditional cigarettes are filled with several kinds of toxic chemicals, which in turn are considered to be harmful for the human body and even the environment as a whole. This is obviously the main reason why humans should ideally be avoiding tobacco cigarettes. Another shocking revelation is the presence of carcinogens in a tobacco cigar. Carcinogens are known to be cancer causing agents and this is apparently the main reason why smoking enthusiast who are habitual of smoking cigarettes are often susceptible to cancers of various kinds. Some of the major forms of cancers caused by tobacco cigarettes include cancers of the lungs, the tongue, the mouth, the pancreas and even the stomach and the liver regions. This is why smokers have started to quit smoking traditional cigarettes and started to puff on e cigarettes instead.

Electronic cigarettes are different from regular cigarettes, although they appear the same in terms of their shape and their size, but in reality, they are poles apart from regular cigarettes. In terms of functionality, an electronic cigarette is undoubtedly way better than a traditional cigarette. This is because it permits the smoker to relish the much needed ‘nicotine hit’ without causing the usual bodily damage, which is symbolic to traditional cigarettes. An e cigarette is a device which does not contain a single trace of tobacco and this is one of the main reasons why it is preferred by smokers. At the same time, unlike tobacco cigarettes, which are known to emit chimneys of smoke, an electric cigarette does not produce the highly offensive second hand smoke. Undoubtedly owing to this very reason, an e cig happens to be a less harmful device when compared to traditional tobacco filled cigars.

E cigs are manufactured in such a manner that they operate with the aid of a battery, which can be recharged and hence, reused. At the same time, it has been noticed that smoking enthusiasts the world over prefer these smokeless devices as they are free from cancer causing carcinogens. Undoubtedly, this is also what attracts smoking enthusiasts in their millions to use such devices instead of the harmful regular cigars. Last but not the least, the price of electric cigarettes is way less than the price of traditional cigarettes. It has been confirmed that smokers who puff on e cigarettes, save as much as 75% of the monthly costs incurred while smoking traditional cigarettes.

It has been brought to the notice of the entire world that the Zimbabwe cigarette smuggling nexus is indeed a dangerously organized one and undoubtedly perfect for throwing the entire country into utter chaos.  As per the latest news reports, the cigarette smuggling trade in this country has crossed the multi million dollar mark and this cross border smuggling operation is carried out by well organized smuggling syndicates. Apparently, these smugglers are heavily armed and definitely dangerous and this is one of the main reasons why they have been known to attack soldiers and concerned government authorities, whenever they are intercepted near the Limpopo River.

Apparently, the smuggling is carried out in a rather sophisticated manner and the use of contraband is in rampant use. Specially designed rucksacks are used while ferrying cigarettes from one place to another. Smugglers are known to be paid R150 per single crossing and these smugglers make use of the Limpopo River to get the smuggled goods from one place to another. Apparently, the smuggling syndicates help such smugglers to get across the border. It has been confirmed that each runner is capable of carrying two boxes, wherein each box contains a hundred cartons of cigarettes.

Runners who smuggle these cigarettes are known to cover a distance of almost thirty kilometers in a single go, just in order to evade the preying eyes of the government authorities. When these cigarettes are brought into the South African black market, then each carton of cigarettes is priced at R125. Hence, this simply implies that each smuggler who runs 30 kilometers through the bush is capable of carrying goods worth R12,900. This is undoubtedly the main reason why the cigarette smuggling business in Zimbabwe has become a multi-million dollar trade.

Limpopo police spokesperson, Lt-Col Ronel Otto, stated that these smuggling gangs were highly organized and dangerous, yet the government has managed to set up specialized forces to counter the menace of such smuggling acts. “We have had immense success in containing the smuggling racket to a great extent. We recently managed to apprehend four smugglers who were carrying cigarettes worth R2 million.” He informed with a smile.

Cigana e cigarette brand is yet another enterprising electronic cigarettes manufacturer to have entered the e-smoking niche. Without a shadow of a doubt, the main reason why smokers are opting for e cigs is because these devices are free from the highly offensive second hand smoke, ash or any foul odor, which is symbolic to regular cigarettes. Cigana electronic cigarette brand is ideally manufacturing diverse starter kits various e cigarette accessories, which are considered mandatory for ensuring that smokers from across the globe avail a thrilling and fulfilling experience while puffing on Cigana e cigarettes.

Starter Kits:

Cigana electric cigarettes are basically involved in manufacturing four different kinds of starter kits for serious smokers. These starter kits are available in the Elite, the Hybrid, Ultra1 and the USB categories.

Elite Starter Kit- The Elite category of starter kits includes the Elite Basic Package which is priced at $149.99, the Gold Package which is priced at $199.99 and the Ultra Package which is priced at $299.99.

Cigana Hybrid Starter Kit- The Hybrid Starter Kit is priced at $39.99 and it includes a battery, five cartridges, an atomizer, as well as a hybrid box charger. Apparently, this kit was earlier priced at $79 but now it is being offered at an attractive discount of $39.

Cigana Ultra1 Starter Kit- The Cigana Ultra1 Kit comprises of a single electronic cigarette, which in turn resembles a normal cigarette. This disposable electric cigarette is equivalent to an entire pack of regular cigarettes and as per the company spokesperson; it is a delight for those who travel frequently. The disposable e cig comprises of a battery and a cartridge. The battery is made of lithium ion and it comprises of a microprocessor and a pressure switch. The e cigarette contains a cover and a LED light. The cartridge contains a special fluid chamber, which contains an atomizer element.

Cigana USB Starter Kits- The Cigana USB Starter Kits are available in three different categories. The first is the USB Starter Kit, priced at $49.99, the second is the USB Starter Kit with a Gold Package, priced at $99.99 and the last is the USB Starter Kit with an Ultra Package, priced at $249.99.

Flavors and Assorted Cartridges

Cigana e cigarettes are known to be manufacturing several delicious flavors, which in turn are fed into the nicotine cartridges. Some of the top flavors include Chocolate, Cherry, Vanilla, Tobacco, Almond, Apple, Light Tobacco and Menthol. Smokers also have the privilege of choosing the Assorted Pack, wherein they get 40 cartridges of their choicest flavors for a meager $119.99.

Cigana Accessories

Cigana electronic cigarette brand manufactures all the essential e cigarette accessories to satisfy the urge of smoking enthusiasts the world over. Of the various accessories manufactured here, the USB Passthrough is quite famous. The USB Passthrough is a perfect device for those smokers who are habitual of puffing their electronic cigarette while working on their computers. Simply plug this device to your laptop’s USB port and continue puffing for hours, even as you work on your personal computer.

The Final Verdict

Cigana e cigarette is a brand which is focused on manufacturing starter kits as well as e cigarette accessories of various kinds. Apparently, this is to ensure that smokers from all walks of lives are able to relish a thrilling smoke each time they start to puff on the Cigana e cigs. As per the elite review panel at WhereTheresSmoke.net, in order to judge whether this brand is best suited to fulfill your needs, simply try their basic USB Starter Kit.

It is a well known fact, which in turn has also been clinically proven, that the food which is laced with chemicals, is bound to adversely affect the human nervous system to a great extent. This is also very true with regards to regular cigarettes, which smoking enthusiasts are known to be smoking on a daily basis. It has been clinically proven that the large amounts of pesticides, which are used in the manufacturing process of regular cigarettes, are known to cause a lot of problems to those individuals who are habitual of smoking tobacco cigarettes regularly. Tobacco plant contains large amounts of pesticides, which in turn causes the human nervous system to be susceptible to several chronic disorders.

Interestingly, during the Vietnam War, Monsanto, a chemical manufacturing company, was indulged in manufacturing chemicals which were capable of destroying all the vegetation that existed in the war torn country and hence, help eradicate the enemy soldiers to a great extent. While it did help kill enemy soldiers, the chemicals used for destroying vegetation proved to be harrowing for American soldiers as well. This is simply because many American soldiers, who returned home after the Vietnam War, were found to be suffering from various kinds of cancers.

The scientists at Monsanto devised a method wherein pesticides were incorporated with the seeds, so that when the plants emerged from the ground, they were already laced with high amounts of pesticides. In the case of tobacco, the plants are laced with such harmful pesticides for the very simple reason that farmers want to maximize their profits by saving their cash generating crops from rodents and other harmful insects. When tobacco crops are saved from the menace of insects and rodents, farmers can easily hope to maximize their production and cash-in on their sale volumes.

RoundUp, which is also a Glyphosate, happens to contain high amounts of 1,4-dioxane toxin. This product is known to cause irreversible damage to the human liver, kidneys, brain, as well as the lungs of a human being. This toxin is also known to be used along with more than 4000 unlisted high toxic chemicals during the production of tobacco. This is one of the main reasons why tobacco plants are also known as ‘Franken plants’. Most anti-smoking associations are of the opinion that just because laws have been stringent on tobacco products does not imply that the farmers who cultivate tobacco have started using safer chemicals. In simpler words, the tobacco cigarettes which you smoke on a daily basis are still laced with thousands of unknown and highly toxic chemicals.

Apparently, the rising health concerns pertaining to tobacco products have lead smokers in their millions to consider a suitable alternative to their smoking habits. This in turn has allowed the conceptualization of electronic cigarettes. Smokers are switching to e cigarettes because these devices are free from smoke and they are also free from tobacco. E cigs are also cheaper than tobacco cigarettes and they are also legally permitted to be smoked everywhere. This is why smokers have begun opting for electric cigarettes.

If in case you have finally decided to quit smoking tobacco cigarettes, you need to be prepared to face the consequences of your decision. Most of these consequences which we are referring to are negative in nature and capable of making your life miserable for a couple of days. Nonetheless, if you have the ability to withstand this temporary torture and ensure that you remain strong willed and focused during this unhappy interval, you are sure to achieve your aim and you would quit smoking regular cigarettes permanently.

In order to ensure that you feel relaxed during your quitting phase, you need to first of all place all your cigarettes at a place which is simply inaccessible- the trash box. It would be even better if you asked your parents or your partner, or your friend, to throw all your cigarettes in the nearby dumping ground. When you do not have any cigarettes close to you, how would you possibly smoke one? In simpler words, make sure that all traces of cigarettes, cigarettes packs and even a matchbox or a lighter are permanently removed from your house. These are the main ingredients which may often prompt you to start smoking once again. Henceforth, they need to be done away with on a permanent basis.

It has also been clinically proven that smokers, who change their morning routine, have a higher success rate at quitting smoking. In simpler words, if you are habitual of smoking cigarettes while you are at the breakfast table, you need to try and engage your mind in some other activity. You can start cooking food in the kitchen or wash dishes which need to be used during breakfast to keep your mind away from regular cigarettes. You can also try and alter your morning routine by taking an early morning walk at the local park before heading home to consume a sumptuous meal.

To be away from smoking, you need to start doing any chore whenever you feel the urge to smoke a cigarette. It has also been highly recommended by de-addiction experts that when an individual is trying to quit smoking regular cigarettes, he should carry eatables along with him. In case you are traveling and you have the urge to smoke a cigarette, simply pull out a bar of chocolate from your pocket and start munching on it. Some smokers have achieved high success in quitting smoking by chewing gum. In fact, many smokers have put off their smoking urge by simply placing a toothpick in their mouth. Hence, all these methods can help you steer clear of the strong urge to smoke cigarettes.

If you have managed to pass an entire day without smoking a single tobacco filled cigarette, make sure that you reward yourself adequately. You can treat yourself by going out for a movie or you can spend the rest of the evening reading your favorite book. Either ways, you need to ensure that you keep rewarding yourself for achieving your daily goals, as this would keep you motivated. Chain smokers have also stated that puffing electronic cigarettes keeps them from wanting to smoke regular cigarettes.

Amerismoke E Cigarette brand is a popular manufacturer of electronic cigarette starter kits as well as electronic cigarette accessories. This brand is known to manufacture various kinds of starter kits, sixteen varieties of flavored cartridges, fourteen flavors of e-liquid nicotine cartridges, two kinds of batteries and four e cig accessories, which include a USB charger, a home charger, a charger pack and a carry case.

Starter Kits:

The Amerismoke Original Starter Kit- The Original Starter Kit includes a long lithium ion battery, a short lithium ion battery, a USB charger, a wall charger and five cartridges, wherein the smoker gets to choose the flavors as well as the strength. Along with this kit, the concerned smoker also carries home an exclusive membership card and a user manual. Each cartridge present in this kit is equivalent to thirty regular cigarettes. The price of this kit is $45.95 and as per experts, this kit is best suited for those smokers who are beginning their stint with e cigarettes.

The AmeriSmoke Micro Starter Kit- The Amerismoke Micro Starter Kit is priced at $99.95 but for a limited time period, this kit is being offered at a mind blowing discount of seventy five percent. This implies that you can take home this kit for a meager $24.99 only. This kit includes a long battery, a short battery, a wall charger, a USB charger, a carry case, three medium cartridges, a membership card and an instructional manual. This kit is ideally suited for the heavy smoker and each cartridge over here, is equivalent to 15 to 20 regular cigarettes.

Flavored Cartridges and eLiquid Nicotine

Amerismoke electronic cigarette brand manufactures several varieties of flavored cartridges. Some of the prominent ones include Classic Tobacco, Ice Menthol, Viva Vanilla, Coffee Latte, Chocolate, Strawberry Sensation, Green Apple and an empty flavor pack wherein smokers have the choice of opting for their choicest flavor assortment pack. This e cig brand is also known manufacture e-Liquids, most of which are affordably priced and available in all the flavors mentioned above. A few other flavors available in eLiquid nicotine category include Green Apple, Pineapple Punch, Fruit Punch, Blueberry, Coconut and Watermelon.

Amerismoke Charging Case

Amerismoke electronic cigarettes are also known to be manufacturing a special Charging Pack, wherein the smoker has the privilege of charging his electronic cigarette batteries without having to seek a power socket. The charging case is spacious enough to carry two batteries and four cartridges. It is priced at $19.95.

The Final Verdict:

As per the elite review panel at WhereTheresSmoke.net, the Amerismoke brand of electronic cigarettes seems to be a promising one. Nonetheless, in order to ascertain the true metal of this brand, smokers would need to cross check on their own by trying out the Amerismoke basic starter kit.

Most expensive and plush joints in India have hookah smoking options and this is one of the main reasons why this device is gaining immense popularity amongst the Indian youth who reside in metropolitan cities. Global Adults Tobacco Survey conducted a survey, in which it was revealed that during the years 2009 and 2010, amongst 274 million tobacco users, there were over seven million hookah smokers as well. It has been clinically proven that tobacco consumption causes cancer of the lungs. Hookah has become immensely popular over the past two years in Indian cities and this is why cases of various kinds of cancers are likely to increase.

In India, smoking hookah is considered a fashion statement, owing to which, more and more youngsters are getting addicted to this device. Apparently, making hookah popular and fashionable is a smart move by the tobacco industry. Apparently, the tobacco industry wishes to capture a larger pie in the smoking niche by introducing various kinds of smoking devices. Hookah zones have now become hangout zones for the rich and famous in the metropolitan cities in India. When people pay a visit to such hookah parlors, they are simply displaying their economic prosperity.

Many prominent states of India including Rajasthan, Haryana, Punjab and Bangalore have banned hookah smoking in public. Nonetheless, the country’s capital New Delhi is yet to take any action in this regards. While smoking hookah, tobacco is first heated and the smoke which is produced during this process, is inhaled via a mouthpiece. Nonetheless, the presence of water in a hookah does not reduce the toxicity of the device, as water does not filter out the harmful chemicals that are present in the tobacco smoke. According to several hookah lovers, this is a perfect way to relax and de-stress the body after a day of hard labor. Most office goers are habitual of smoking hookah, after their work hours are over.

A single session of hookah smoking lasts for an hour and in this time period, the concerned smoker is capable of inhaling smoke, which in turn is equivalent to smoking a hundred tobacco cigarettes. This fact has also been confirmed by the World Health Organization. It has also been confirmed that smoking a hookah can cause tuberculoses as well as hepatitis. Both these ailments can prove fatal in nature if they are not treated on a timely manner. It has also been reported that hookah, which is fortified with marijuana or alcohol, is also ordered in such joints.

SmokelessImage is an e cigarette brand that has categorically stated that its main motto is to manufacture the most sophisticated electronic cigarette starter kits as well as electronic cigarette accessories and then present them to the interested smokers at a reasonable price. In fact, according to the company spokesperson, SmokelessImage is all set to provide flawless customer service to all customers. This brand is indulged in manufacturing starter kits, cartomizers, e cig accessories as well as refill liquids, to cater to the demands of smokers the world over.

Starter Kits:

This brand offers four kinds of starter kits to cater to all kinds of smokers. Let us discuss these kits in brief:

Basic Starter Kit- SmokelessImage Basic Starter Kit is priced at $29.95 and it includes a rechargeable lithium ion battery, a USB charger and five filer tips that are available in various strengths and flavors. This kit is also backed by a three month warranty. Apparently, the Basic Starter Kit is best suited for those smoking enthusiasts who are starting their companionship with electronic cigarettes.

Standard Starter Kit- SmokelessImage Standard Starter Kit is priced at a meager $44.95. This kit contains two lithium ion rechargeable batteries, a USB charger, a wall charger and five filter tips, which in turn are available in different flavors and nicotine strengths. This kit too is backed by a three month warranty. Apparently, the SmokelessImage Standard Starter Kit is ideally best suited for those smokers who have begun smoking electronic cigarettes and are seeking a suitable starter kit to fulfill their nicotine urge.

Pro Starter Kit- Smokeless Image Pro Starter Kit is priced at $64.95. This kit includes two lithium ion batteries, a special charging case and five rubber tips of varying nicotine strengths and flavors. The kit too is backed by a three month warranty. As the name suggests, the Pro Kit is best suited for those smokers who are habitual of smoking a pack of regular cigarettes or more, on a daily basis.

Premium Starter Kit- Smokeless Image Premium Starter Kit is priced at $94.99. This kit includes two rechargeable lithium ion batteries, a USB charger, a USB PassThrough, a USB wall adaptor, ten rubber tips and a special charging case. This kit too is backed by a three month warranty and it is meant for the heavy smoker.

SmokelessImage Pack Kit- SmokelessImage manufactures two different kinds of Pack Kits. The first is available in tobacco flavor while the other one is available in ice-menthol flavor. Both these kits contain a 65mm lithium ion battery, a two cartomizers and a USB adaptor. This kit too is backed by a three month warranty.

SmokelessImage E Cigarette Accessories

SmokelessImage electronic cigarette brand manufactures several essential e cigarette accessories to ensure that enthusiastic smokers are always provided with vital smokeless device as and when the need arises. Of the several accessories manufactured here, the Personal Charging Case is amongst the most sought after. It contains a USB cable, a charging case and charging case battery. This is also backed by a three month warranty.

The Final Verdict:

SmokelessImage is an e cig brand, which is known to manufacture all the essential products and accessories linked to the electronic cigarette niche. As per the elite review panel at WhereTheresSmoke.net, it is best to try out the basic starter kit to evaluate the true metal of this brand.